We are Firebrands

What does this mean to us? More importantly, what does this mean for you?

Firebrands reject the status quo. Stasis and convention are anathema to us, just as they are the bane of any dynamic business. We relish tearing down canons and thrive on the prospect of creative arson, for only in the act of demolishing that which we find familiar are we able to achieve that, which is exceptional.

Although, we’ve yet to encounter an assumption or bias, which we would not gladly challenge, we understand that only strategy tempered in the flames of critical analysis will be steady and true. We are not mere pyromaniacs. With decades of experience on the front lines of the China marketing wars, we have a honed instinct for what’s hot and what is not.

Fire is a primeval force, one we cannot ignore. Fire purifies, fire destroys, fire warms and nurtures, brings us together into communities. Since the first moment we humans began to act on our environment and shape our worlds, fire has been an uncertain ally. We have learned to harness its power, but not to master its mystery.

Brands too are powerful forces. They are visceral, you feel them in your gut as much as you perceive them with your eyes and ears. Brands have creative and destructive powers. And, like fire, brands resist attempts to control them. As Firebrands, our quest is to discover the secret, unique to each brand, by which we can guide and sustain your brand ...

... the eternal flame